How to Write Sales Letters That Sell by Drayton BirdIn 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands.
These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. In various capacities – mostly as a writer – Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
Drayton’s standing has long been widely recognised.
He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.
He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Coldplay - Yellow
Christmas: 'Jesus Had No Place to Lay His Head'
And Jesus said to him, Foxes have holes, and birds of the air have nests; but the Son of man has not where to lay his head. Luke If any man come to me, and hate not his father, and mother, and wife, and children, and brethren, and sisters, yea, and his own life also, he cannot be my disciple…. Luke ,23 Now when Jesus heard these things, he said unto him, Yet lackest thou one thing: sell all that thou hast, and distribute unto the poor, and thou shalt have treasure in heaven: and come, follow me…. Joshua And Joshua said unto the people, Ye cannot serve the LORD: for he is an holy God; he is a jealous God; he will not forgive your transgressions nor your sins…. Psalm Yea, the sparrow hath found an house, and the swallow a nest for herself, where she may lay her young, even thine altars, O LORD of hosts, my King, and my God.
Today I discovered he was quoting Isaiah In this context the establishment of Jerusalem refers to a righteousness that is unwavering. He finally rested on the cross.
In Matthew, chapter 8, a "teacher of the law" offers to follow Jesus wherever he goes. A simple suggestion, but one that poses a dilemma, because Jesus has no home. Or as verse 20 puts it, more poetically: "Foxes have dens and birds have nests, but the Son of Man has no place to lay his head. And Jesus consciously set in train a long line of refugees, a line that has stretched through two millennia.