On Her Own Ground: The Life and Times of Madam C.J. Walker by ALelia Perry BundlesOprah Winfrey is renowned for her media savvy, marketing sense, philanthropic efforts, and accumulated wealth (and the power that accompanies it). Shes earned her rep, of course, and her path to stardom and influence couldnt have been easy. Imagine, then, how difficult it must have been a century ago for Madam C. J. Walker, Americas first female African-American millionaire. The daughter of slaves, married and divorced by the age of 20, Madam Walker spent nearly two decades as a lowly scrubwoman before concocting (or, as she claimed, being presented in a dream) the formula for a much needed hair care product for African-American women. After making her hair care business a resounding success, Walker devoted much of her time and resources to social causes and philanthropy.
In On Her Own Ground, ALelia Bundles, Walkers great-great-grandaughter and a woman of no small accomplishment herself (shes spent many years as a television news producer for NBC and ABC), offers an affectionate but unblinking portrait of Madam Walker. (Bundles mother urged her daughter from her deathbed not to worry about promoting a particular image of their famous forebear, to simply tell the truth.) Bundles also explores the complicated relationship between Madam Walker and her only slightly less renowned daughter (and the authors namesake), ALelia Walker, a key figure in the Harlem Renaissance, and the elder Walkers interactions with such other seminal African-American figures as W. E. B. DuBois and Booker T. Washington.
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When using a new product, I usually pay attention to 3 things: packaging, smell and of course, how well the products work. Building on the life, legacy and impact of the ground-breaking Madam C. The Madam C. The silver and baby blue color really caught my eye and they all smelled amazing! The coconut and moringa oils went well together to create a soothing smell. The products also added instant shine. The conditioner made my hair easy to detangle and defined my curls.
Madam C. She promoted her products by traveling around the country giving lecture-demonstrations and eventually established Madame C. Walker Laboratories to manufacture cosmetics and train sales beauticians. Her business acumen led her to be one of the first American women to become a self-made millionaire. She was also known for her philanthropic endeavors, including a donation toward the construction of an Indianapolis YMCA in Her parents, Owen and Minerva, were recently freed slaves, and Sarah, who was their fifth child, was the first in her family to be free-born.
Introducing Madam C.J. Walker Beauty Culture Blow Out Creme (or, the Hair Product of Our Dreams)
If you've been reading xoVain for as long as I've been writing here, you are familiar with my love for brands like Shea Moisture , Nubian Heritage , and Mielle Organics as I've written about them multiple times. When I started thinking about doing this regular feature on black-owned beauty brands, I knew I was going to have to branch out and try some new to me hair care brands as well. Despite my hesitation, I am glad I tried Madam C. Walker Beauty Culture , as it's led me to add some new favorites to my hair product lineup. Madam C.
A few weeks ago I gave you guys a heads up on the new Madam C. I received 5 of the 9 products in the line and tested them on my hair! It protects your hair like a silicone, but without clogging your pores, meaning that it can help your hair retain moisture and soften particularly coarse hair! I feel like I could run a marathon, bathe in mud, and then roll around in sand before using this shampoo, and it would all come out with just one wash. Loved this stuff! It was creamy enough to glide through my hair and did detangle my hair quite well, despite the multiple shampoos and no pre-wash detangling or pre-pooing. This lotion has a light and earthy smell reminiscent of cologne, and leaves your hair soft yet defined.