The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric RiesMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before its too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
The Lean Startup Erick Ries
The lowdown: The Lean Startup is the most important book ever written for people starting businesses. These days, almost everyone has the means and technology to start a business. In fact, for every successful startup, there are hundreds of duds that fall short. In The Lean Startup , Eric Ries goes through the process that you need to take to create a startup that is sustainable and successful. As Ries mentions in the book, you have to look at a startup differently than an established business, as you have no history to help predict your future. For a longstanding corporation, the process for future growth is simple.
Every so often a business book comes along that changes how we think about innovation and entrepreneurship The Lean Startup has the chops to join this exalted company. Financial Times. Seriously stop and read this book now. Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning.
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup by Eric Ries is considered a bible in the tech entrepreneurship community. Its concepts will help you avoid startup failure. What is The Lean Startup, in a nutshell? I also give my own hard-earned advice on executing Lean Startup methodology. The media portrays startup success incorrectly as fatalistic — if you have the right stuff a good idea, determination, timing, and luck , you will inevitably succeed. This idea is seductive because it both promises easy success and justifies failure. To succeed, all you need is the right stuff — easy!